Resources Library by ANA

Research World (May-June 2016)

The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to...

Catalogue: Research World 2016

Author: ESOMAR B.V.

June 15, 2016

Relevant pieces to the Chinese media puzzle

This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Don E. Schultz, Martin P. Block

April 20, 2010

Real insights

What kind of research is suitable for collecting real insights about media usage in the changing media world? The 'Day in the Life' approach is helpful to track communication behaviour in the daily life of media users. A consumer centric perspective...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Dirk Engel

June 1, 2008

Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008

Author: ESOMAR B.V.

March 1, 2008

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007

Authors: Diana Arboleya-Comas, Roberto Lobl

Companies: KANTAR TNS Malaysia, IBOPE Inteligencia

June 3, 2007

The media monitor in Italy

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.This study provides an example of how it is possible to effectively change the perspective in media...

Catalogue: WM3 2007

Author: Giorgio Licastro

Company: GfK

June 3, 2007

The better alternative to fusion

This paper describes a practical and economic route to providing the media planner with a multi-media and target group data base and evaluation system for campaign planning, where the different media results either are the planning and buying...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Peter Masson, Paul Sumner

Company: Bucknull & Masson

June 4, 2006

A powerful mix

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use.The paper analyzes findings...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Pete Doe, Christian Kugel

Company: Nielsen

June 4, 2006

Seeking the Holy Grail

This paper explores the potential of single source research to measure the association of an advertising campaign by a major U.S. retailer to product purchase behaviours in their stores.In a 2003 Single Source research pilot, the same research...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Joan Fitzgerald, Tony Jarvis

June 16, 2004